Go Behind the Scenes of Jessica Simpson’s Girls Spring Collection Campaign

30 Apr

Jessica Simpson Ashlee Girls Spring Collection Behind the Scenes

Courtesy Jessica Simpson Girls

Pregnancy sure isn’t slowing down Jessica Simpson.

After expanding her maternity line and debuting sweet crib shoes for babies, the unstoppable mom-to-be is now rolling out spring fashions for tweens.

Only this time she’s not going at it alone. Simpson has tapped her sister Ashlee as co-creative director.

A blend of their signature styles — girlie glam and boho chic — the adorable (and whimsical!) line features everything from flowing tie-dye tops and cropped jeans to paint splatter denim vests and star print skirts.

Want a behind-the-scenes look? In the campaign video below, you’ll get a peek at mini models striking a pose in a tropical beach setting and see Ashlee and her son Bronx getting silly.

– Anya Leon

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