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Dolce & Gabbana Want to Make Your Baby Smell Sweeter

6 Mar

Every mother knows oh-so-well the sweet smell of a newborn. So this should be music to their ears: that whiff is now wrapped up in a bottle.

Italian fashion house Dolce & Gabbana has introduced an alcohol-free fragrance, designed specially for babies. But the spray is not meant to mask the natural aroma of a bambino, but instead simply enhance it.

“We all know that children smell beautiful, and there’s no need to cover up their natural scent,” lifestyle editor Valentina Zannoni wrote on Swide, the luxury label’s digital magazine. “In fact, the Dolce & Gabbana Baby Fragrance has been designed to accentuate that natural baby smell.”

The fresh-smelling fragrance, which features notes of citrus, honey and melon, was inspired by “the softness of baby skin, the freshness of baby breath, a mother’s sweet hug, [and] the first smile,” according Stefano Gabbana, one half the brand’s managing duo.

Believe it or not, D&G is not the first high-end label to hop on the baby perfume bandwagon: Burberry and Bulgari already offer scents for little ones.

But is an eau de toilette for the crawling bunch just all too bizarre? In a world where mothers pamper their tots – not to mention, slather them with synthetically-scented Baby powder and lotion – perhaps a little spritz from a light-and-airy atomizer is not so far fetched.

Now only time will tell if moms snap up the $45-a-pop 50-ml bottle.

Do you think a eau de enfants is crossing the line? Tell us what celebrity mothers you think may try it out on their little ones.

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